Usercentrics: four companies on the median page, rank 87 of 88

Four companies, twenty-nine requests

The median site carrying Usercentrics contacted 4 separate companies over 29 requests, 1 of them carrying a tracking classification in this index's catalogue. Against the 88 companies broken out here, 4 companies ranks 87th, where rank 1 is the highest — only one of the 88 ranks below it. Request volume ranks 74th and the median count of companies contacted before the consent window closed, also 4, ranks 80th and is level with seven others.

The median number of companies first contacted after the window closed is 0, measured site by site rather than inferred from the other two medians. So these are small pages: a handful of destinations, all of them reached in the opening stretch, and nothing following on.

Early contact on 61 of 64 sites

61 of the 64 sites reached a company inside the opening window, before a banner could plausibly have been read and answered — 95.3%, which ranks 29th of the 88 companies here with rank 1 the highest. The median first contact landed at 584 ms and the earliest single site at 115 ms.

It is tempting to read that as a statement about the banner, and it is not one. This index records, per site, how many companies were contacted inside the window; it does not record which companies they were, and it does not record whether a consent tool's own requests fall inside or outside that window. So the corpus cannot establish that anything outran anything. What it establishes is narrower and still worth stating: on 61 of the 64 sites in this group, some company was reached before a choice could have been made, and on those pages the median count of such companies is 4.

Its own banner on 53 of the 56 sites that had one

Consent software was detected on 56 of the 64 sites. The Usercentrics banner was seen on 53 of them, an IAB TCF framework banner on 2 and Cookiebot on 1. Sites can carry more than one banner at a time, so these are sightings rather than shares of the 56.

That near-alignment is expected — a site that contacts Usercentrics has usually installed the Usercentrics banner — but the eight sites with no detected banner at all are the more interesting number. They contacted the platform without the crawler finding a banner to go with it, which can happen when the banner is served only to visitors in certain regions, or when it renders in a way this measurement did not catch.

A quiet, mostly European set of sites

deepl.com is the lightest page in this group's example set: 1 company contacted, inside the window, first contact at 1,316 ms behind a Usercentrics banner. sedo.com reached 2, both inside, at 497 ms. iso.org: 3, all inside, at 472 ms. xing.com: 3, all inside, at 468 ms. mdpi.com: 4, all inside, at 632 ms. wpguardian.com reached 7, all 7 inside, at 579 ms, and wpguardian.io the same 7 at 1,521 ms. cpanel.net: 6, all inside, at 1,470 ms.

Three pages break the pattern. criteo.com contacted 12 companies with 8 inside the window at 495 ms, behind a Cookiebot banner rather than a Usercentrics one. 3lift.com reached 9 with all 9 inside at 317 ms. stackadapt.com: 9 with 5 inside at 1,351 ms. plesk.com is the one where most of the load came late — 12 companies with only 2 inside the window, first contact at 966 ms, no banner detected.

A translation service, a standards body, a professional network, a domain marketplace and an academic publisher is a European business web rather than an advertising one, which is consistent with pages this light.

What travels with it

Google was present on 25 of the 64 sites (39.1%), Google Tag Manager on 10 (15.6%), Cloudflare on 5 (7.8%), hsforms.com on 5 (7.8%), HubSpot on 5 (7.8%), Cloudflare Analytics on 5 (7.8%), Amplitude on 4 (6.3%), jsDelivr on 4 (6.3%), Microsoft Clarity on 4 (6.3%) and hs-analytics.net on 4 (6.3%).

Google at 39.1% is low for this corpus, and the rest of the list is a B2B marketing stack — a forms provider, a CRM, a product analytics tool — rather than an ad stack. There is no exchange, no retargeter and no data platform in it.

Seen on the same pages

Companies most often contacted by the same sites. Co-presence only — the crawl records what arrived, not who called whom.

• GoogleTogether on 25 of these sites
• Google Tag ManagerTogether on 10 of these sites
• CloudflareTogether on 5 of these sites
• hsforms.comTogether on 5 of these sites
• HubSpotTogether on 5 of these sites
• Cloudflare AnalyticsTogether on 5 of these sites
• AmplitudeTogether on 4 of these sites
• jsDelivrTogether on 4 of these sites