Amplitude
Amplitude is a product analytics platform. It records events, a signup, a click, a step completed, and stitches them into funnels and retention curves for the team building the product. It is the kind of instrumentation normally associated with the logged-in side of a service rather than a public homepage, and this index classifies it as tracking. It was detected on 85 of 5,294 measured sites, 1.6% of them, which puts it 50th among the 88 companies measured here.
Only two of its 85 sites showed no early contact
83 sites, 97.6% of them, recorded early contact: a company reaching the browser while the banner was still unanswered. That share is 12th of the 88 companies in this index, inside the top fifteen, and only two of Amplitude's 85 sites recorded nothing arriving inside the window at all. The median site had 6 companies arrive inside it and 1 after it closed. /consent-gap carries the definition of the window.
Nine companies on the median site
The median Amplitude site contacted 9 companies, 44th of 88 in this index, carried 3 trackers, 24th of 88, and issued 44 requests, 44th of 88. The tracker median is the figure worth noticing: it sits in the top third of the index while the company median sits exactly mid-table. Pages that carry Amplitude tend to carry more than one measurement product, which is what you would expect if analytics decisions are being made by more than one team.
Publishers, not products
The example sites are not the SaaS dashboards a product analytics tool implies. They are mostly publishers and marketplaces: cnbc.com, lemonde.fr, economist.com, elconfidencial.com, dailymotion.com and weather.com, plus criteo.com, change.org, digitalocean.com, mediafire.com, wpguardian.com and wpguardian.io. The heaviest in this example set is cnbc.com with 16 companies contacted, 5 of them inside the consent window, at 1,053 ms. weather.com contacted 13 with all 13 inside the window at 393 ms. dailymotion.com contacted 3, the lightest in it, with 2 inside the window.
Fifty of 85 sites carry a banner the crawl can name
50 of the 85 sites had a recognisable consent product on them. Alongside Amplitude it saw OneTrust on 24 sites, an IAB TCF consent tool on 12, then Osano on 6, Cookiebot on 3, Usercentrics on 3 and CookieYes on 1. They are separate sightings rather than shares of the 50, since some pages show more than one banner. On the remaining 35 sites the crawl found no banner it could classify on the page it measured.
What else is on the page
Google was present on 59 of the 85 sites, 69.4% of them. OneTrust followed as a co-present company on 19 (22.4%), then Google Tag Manager and Cloudflare Analytics on 11 each, Comscore on 10, and jsDelivr, Sentry and LinkedIn on 8 each. Comscore's appearance on more than one in ten of these sites reinforces what the example list already shows: a meaningful part of Amplitude's footprint in this snapshot is measured media rather than product software.
Timing
First contact on the median Amplitude site landed at 607 ms, 60th of 88 with the slowest medians at the top, so toward the quick end. The earliest recorded on any of its sites was 104 ms. Inside the example set the range runs from dailymotion.com at 315 ms to wpguardian.io at 1,521 ms, both of which contacted third parties before their banners could be answered.
| Site | Companies | Before consent | First contact |
|---|---|---|---|
| criteo.com | 12 | 8 | 495 ms |
| weather.com | 13 | 13 | 393 ms |
| dailymotion.com | 3 | 2 | 315 ms |
| cnbc.com | 16 | 5 | 1053 ms |
| digitalocean.com | 6 | 6 | 868 ms |
| lemonde.fr | 5 | 5 | 599 ms |
| mediafire.com | 6 | 3 | 1173 ms |
| wpguardian.com | 7 | 7 | 579 ms |
| wpguardian.io | 7 | 7 | 1521 ms |
| change.org | 8 | 4 | 1045 ms |
| economist.com | 9 | 7 | 675 ms |
| elconfidencial.com | 13 | 10 | 757 ms |
| Tool | Sites |
|---|---|
| OneTrust | 24 |
| IAB TCF consent tool | 12 |
| Osano | 6 |
| Cookiebot | 3 |
| Usercentrics | 3 |
| CookieYes | 1 |
The six most common are listed. The remaining 1 of 50 sites with a banner carry something outside that six. One tool is recorded per site, so these counts never overlap.
Seen on the same pages
Companies most often contacted by the same sites. Co-presence only — the crawl records what arrived, not who called whom.
- GoogleTogether on 59 of these sites
- OneTrustTogether on 19 of these sites
- Google Tag ManagerTogether on 11 of these sites
- Cloudflare AnalyticsTogether on 11 of these sites
- ComscoreTogether on 10 of these sites
- jsDelivrTogether on 8 of these sites
- SentryTogether on 8 of these sites
- LinkedInTogether on 8 of these sites
Questions
How many sites in this index use Amplitude?
85 of 5,294 measured sites, or 1.6%, ranking 50th among the index's 88 companies.
What does Amplitude collect?
It is an event-based product analytics platform: the site sends it named events with attributes and it builds funnels, cohorts and retention analysis from them. This index classifies it as tracking.
On how many Amplitude sites did a company arrive before the banner was answered?
83 of 85, or 97.6%, which is 12th of the 88 companies in this index. The median site had 6 companies arrive inside that window and 1 after it.
Do Amplitude sites usually show a consent banner?
50 of the 85 carried one the crawl could name, so a little under three in five. OneTrust was the one seen alongside it most often, on 24 sites.
Why does a product analytics tool show up on news sites?
Publishers run product teams too, and the example set here is mostly media and marketplaces. The measurement records that Amplitude was contacted from those pages, not what part of the site it was instrumenting.