HubSpot across 190 measured sites

Six of its ten closest neighbours are its own

Of the ten hostnames most often present on the same page as HubSpot, six belong to HubSpot itself. hs-banner.com was on 139 of the 190 sites, 73.2 percent. hs-analytics.net on 134, 70.5 percent. hsforms.com on 124, 65.3 percent. hsadspixel.net on 88, 46.3 percent. hubapi.com on 65, 34.2 percent. hscollectedforms.net on 58, 30.5 percent.

That is what a platform looks like when it is counted honestly from the network side. One line of installed script fans out into six or more separate origins, each of which a browser must resolve, connect to and trust. Nothing here suggests any of them is doing something the customer did not ask for; it does mean that any count of "third parties on this page" that treats each hostname as a company will read HubSpot as a crowd.

A hostname the banner detector does not recognise

hs-banner.com is the most frequent of those six, on 139 sites. It does not appear in the list of consent tools the crawl detects on these sites — that list is OneTrust on 37, Osano on 15, Cookiebot on 11, CookieYes on 10, an IAB TCF consent tool on 6 and Usercentrics on 5. Sites can carry more than one banner and each recognised tool is counted separately, so those figures are not slices of a whole.

The consequence is worth stating plainly, because it affects how the next number should be read: 88 of the 190 sites are recorded as carrying a detectable consent tool. A HubSpot site whose only consent interface comes from HubSpot's own stack would fall into the other 102. The crawl detects six banner products; it does not claim to detect every banner that exists.

The pages themselves are mid-sized

The median HubSpot site contacted 12 separate companies across 43 requests, 3 of them classified as tracking. Among the 88 companies in this index that is rank 30 on companies, rank 47 on requests and rank 26 on trackers — the middle of the field. This is not an advertising page; it is a company website with a marketing stack on it.

Google was present on 170 of the 190 sites, 89.5 percent, and LinkedIn on 57, 30 percent. jsDelivr on 35 and Amazon CloudFront on 33 round out the list — content delivery rather than measurement. The LinkedIn share is the tell that these are business-to-business sites.

Early contact, and the sites where nothing came early

182 of the 190 sites had at least one company contacted before a consent choice could have been recorded — 95.8 percent, rank 23 of 88. The median count of companies arriving in that window is 9; the median arriving after it closes is 1.

HubSpot was present on those 182 sites; the crawl records the count per site and not which companies made up that count, so nothing here identifies HubSpot as one of the nine. What the examples do show is a genuine spread. doubleverify.com contacted 9 companies with all 9 early, first contact 276 ms. 3lift.com: 9 and 9, at 317 ms, behind a Usercentrics banner. applovin.com: 18 companies, 16 early, at 661 ms.

And then the sites that waited. vungle.com contacted 14 companies with none of them inside the window, first contact 2116 ms. mediatek.com: 14 companies, none early, 2045 ms. Those are the shape of the 8 sites with no early contact at all.

Timing

Median first contact on a HubSpot site was 586 ms, which ranks 68th of the 88 companies here, where rank 1 is the longest wait. The earliest single first contact recorded was 92 ms.

The individual numbers stretch further than the median suggests: ipinfo.io at 201 ms with 3 companies all early, one.one at 1298 ms with 2 of 5 early behind a Cookiebot banner, stackadapt.com at 1351 ms with 5 of 9 early. On a business site the first contact is usually the marketing stack booting, and how early it boots is a configuration decision rather than a property of any one vendor.

Seen on the same pages

Companies most often contacted by the same sites. Co-presence only — the crawl records what arrived, not who called whom.

• GoogleTogether on 170 of these sites
• hs-banner.comTogether on 139 of these sites
• hs-analytics.netTogether on 134 of these sites
• hsforms.comTogether on 124 of these sites
• hsadspixel.netTogether on 88 of these sites
• hubapi.comTogether on 65 of these sites
• hscollectedforms.netTogether on 58 of these sites
• LinkedInTogether on 57 of these sites