hs-analytics.net: what it is, and what it arrives with

It almost never travels by itself

The strongest fact in this entity's file is not a timing figure, it is a co-presence one. On 96.8 percent of its 156 sites the company catalogued as Google was also present, and on 85.9 percent the company catalogued as HubSpot. Beyond those, five further hostnames from the same family were recorded alongside it, one of them on 98.1 percent of the sites and the others on 67.9, 62.8, 41 and 41 percent. LinkedIn appears on 34 percent. A single hostname is a poor unit of analysis for this kind of tooling. The parts arrive together, and a site that has one has several.

The pages are heavy

The median site where this hostname appears reached fourteen separate companies, ranking sixteenth of 88 in this index, made 51 requests, ranking 31st, and carried three hosts classified as tracking, ranking 27th. That is a business-to-business marketing profile: a site running a customer relationship platform tends also to run advertising pixels, a chat widget, a video embed and a testing tool, and each of those is a separate company by this measure.

Early contact on 148 of the 156 sites

On 148 sites, 94.9 percent, at least one company was contacted before a consent choice could be made; eight had none. The median site had reached eleven companies inside that window, ranking eighth of 88 and level with eight others, and the median count of companies first seen after the window closes is two. Median time to first third-party contact was 605 milliseconds, and the quickest measured was 82 milliseconds. What the crawl records per site is how many companies arrived early, not which of them did.

Banner coverage is thin for how busy the pages are

A recognisable consent tool was detected on 58 of the 156 sites, 37.2 percent. OneTrust was seen alongside 27 of them, an IAB TCF consent tool alongside ten, CookieYes six, Cookiebot five, Usercentrics four and Osano three; a site can carry more than one, so those do not divide the 58. The contrast with the fourteen-company median is the thing to notice. These are commercial sites with substantial third-party stacks, and roughly three in five of them presented no banner the crawl could recognise.

Twelve of the sites, one by one

At the top of the range, techcrunch.com reached 34 companies, none of them after the early window closed, starting at 82 milliseconds. applovin.com reached eighteen, sixteen early, behind a OneTrust banner. liftoff.io reached fourteen, all early. inmobi.com sixteen, nine early. seedtag.com thirteen, all early; ipify.org thirteen, eleven early; 3lift.com nine, all early, behind Usercentrics; doubleverify.com nine, all early at 276 milliseconds; no-ip.com eleven, seven early. Two sites reached a large set with none of it early: mediatek.com, fourteen companies with first contact at 2,045 milliseconds, and vungle.com, fourteen with first contact at 2,116 milliseconds. hubspot.com itself reached eleven companies, three of them early, first contact at 1,655 milliseconds.

Seen on the same pages

Companies most often contacted by the same sites. Co-presence only — the crawl records what arrived, not who called whom.

• hs-banner.comTogether on 153 of these sites
• GoogleTogether on 151 of these sites
• HubSpotTogether on 134 of these sites
• hsforms.comTogether on 106 of these sites
• hsadspixel.netTogether on 98 of these sites
• hubapi.comTogether on 64 of these sites
• hscollectedforms.netTogether on 64 of these sites
• LinkedInTogether on 53 of these sites