hscollectedforms.net

A complete overlap, and five near-complete ones

hs-banner.com was present on 67 of 67 sites — total co-presence, no exceptions in this sample. hs-analytics.net followed on 64, 95.5%, HubSpot's catalogued domains on 58, 86.6%, hsforms.com on 47, 70.1%, hsadspixel.net on 39, 58.2% and hubapi.com on 29, 43.3%.

So the form capture never turns up as a standalone decision. It arrives as part of an installed suite, usually switched on with the rest of it, which is worth knowing if you are trying to work out why a page is collecting form input at all: the answer is normally that one tracking script was deployed and this behaviour came with it.

Outside the family, Google was on 64 of the sites, 95.5%, and LinkedIn on 24, 35.8%.

Eleven companies before the banner at the median

The median site here had 11 companies contacted before the consent banner could have been answered — 8th of the 88 companies indexed here, level with eight others, and one of the higher figures in the whole set. The median site contacted 14 companies in total over 46 requests, with 3 classified as tracking, and added 2 more companies after the consent window closed.

On 63 of the 67 sites, 94%, at least one company was contacted inside that window.

Advertising technology, marketing itself

The examples are dominated by ad-tech companies' own websites: techcrunch.com at rank 619, adroll.com at 1802, connatix.com at 1975, primis.tech at 2062, sonobi.com at 2092, seedtag.com at 920, liftoff.io at 804, vungle.com at 190, appier.net at 1934. The rest are infrastructure and developer services — rackspace.com at 1270, datadome.co at 1309, ipify.org at 658.

This is a business-to-business pattern, and it makes the form-capture angle concrete. The pages in question exist to collect enquiries from other businesses, which is exactly the job the host is installed to support.

The fastest first contact in the group: 82 ms on techcrunch.com

The earliest first third-party contact recorded anywhere in this group was 82 ms, and techcrunch.com matches it exactly: 82 ms, 34 companies contacted, all 34 of them inside the consent window. It is also the busiest of these examples by a wide margin — the next is adroll.com at 21 companies.

The group median is 597 ms, which ranks 62nd of the 88 companies here when they are ordered from the latest median first contact to the earliest — an early-starting group, in other words. sonobi.com made contact at 126 ms, datadome.co at 297 ms, connatix.com at 382 ms.

The exception runs the other way. vungle.com waited 2,116 ms and recorded none of its 14 companies inside the window, and appier.net had 2 of 8. Both carry the same host as techcrunch.com.

Consent tooling on 28 of the 67

A consent tool was detected on 28 sites. Seen alongside were OneTrust on 14, an IAB TCF consent tool on 6, CookieYes on 6, Osano on 1 and Usercentrics on 1 — overlapping counts, since one page can carry more than one banner product.

Among the examples, techcrunch.com, adroll.com and sonobi.com were recorded with an IAB TCF consent tool, datadome.co and connatix.com with OneTrust. The four examples with the most companies — techcrunch.com, adroll.com, datadome.co and connatix.com — are also the four with a detected banner. The two facts sit together because both follow from running a commercial advertising stack, not because either produces the other.

Seen on the same pages

Companies most often contacted by the same sites. Co-presence only — the crawl records what arrived, not who called whom.

• hs-banner.comTogether on 67 of these sites
• GoogleTogether on 64 of these sites
• hs-analytics.netTogether on 64 of these sites
• HubSpotTogether on 58 of these sites
• hsforms.comTogether on 47 of these sites
• hsadspixel.netTogether on 39 of these sites
• hubapi.comTogether on 29 of these sites
• LinkedInTogether on 24 of these sites