Consent platforms

Each consent management platform, measured across the sites that run it. Measured across 5,294 sites.

• Cookiebot across 106 sites: what the pages behind it doCookiebot was detected on 106 of the 5,294 sites measured here, and on 105 of them a company was contacted before the banner could have been answered.
• CookieYes consent banner: what 62 measured sites loadedCookieYes was the only consent tool recorded on all 62 of the sites that carry it: a median of 6 companies contacted, and none after the banner window.
• Iubenda: 21 measured sites, every one with early contactIubenda's consent banner was detected on 21 of the 5,294 sites in this index, and on all 21 a company was contacted before the banner could be answered.
• Klaro: the smallest consent tool in this 5,294-site indexKlaro was identified on 4 of the 5,294 sites measured here. Its sites carry the highest median tracker count of the nine consent platforms in this index.
• OneTrust: 853 Measured Sites, the Widest of Nine PlatformsOneTrust is the most deployed consent platform in this index: 853 of the 5,294 measured sites, a median of 6 companies and a 681 ms median first contact.
• Osano: 697 ms to first contact across 71 measured sitesOsano appears on 71 of the 5,294 sites measured here. Its median first third-party contact is 697 ms, the latest of the nine consent platforms in this index.
• Termly: the ten sites in this index that run its bannerTermly's banner was found on 10 of the 5,294 sites measured. All ten showed third-party contact before the banner could be answered. What the sample holds.
• The IAB TCF consent banner, measured across all 846 sites846 of 5,294 measured sites carried an IAB TCF banner. Their median page contacted 8 companies over 45 requests — no consent platform of the nine here is heavier.
• Usercentrics: early contact on 55 of the 60 sites measuredUsercentrics was the banner on 60 sites in this index. On 55 of them a company was contacted before the banner could have been answered. The other five: none.

How this was measured, and what it refuses to measure