Termly, read off the ten sites that carry it
Termly sells compliance tooling, and the part of it most people actually meet is the cookie banner: the panel that asks you to accept or manage cookies before you get on with the page. This index measured 5,294 websites and detected a Termly banner on ten of them. Ten is a small number, and everything below describes those ten sites rather than the product in general. Read it as a sample, not a rate.
The ten sites, and where they sit
The sample is venturebeat.com, atom.com, infolinks.com, judge.me, alamy.com, termly.io, blacknight.com, verisoul.ai, easyhomescreen.com and reviews.io. That is 0.2 percent of everything measured. None of them sits near the top of the list by popularity rank: the highest-ranked is venturebeat.com at 2,789 and the lowest is reviews.io at 10,087. Termly's own site is in there too, at 4,272. A sample of ten drawn from the middle of the ranking cannot carry much weight, but it is what the crawl found, and the individual rows are specific enough to be useful.
Small medians, and why that is mostly the sites
Across those ten sites the median page contacted 5 companies, carried 1 company classified as tracking, and made 28 requests. Nine consent platforms have their own entry in this index, and no other one records a lower median company count or a lower median tracker count than Termly does; on median request count it sits eighth of the nine. Part of that is simply which sites chose it. Smaller commercial sites run smaller stacks, and a banner product used by smaller commercial sites will inherit their shape. It is not evidence that the banner is doing anything different from the others.
Early contact on all ten
On every one of the ten sites, at least one company was contacted before the banner could have been answered. That puts Termly at 100 percent, ranked third of the nine platforms on that measure — and since the figure cannot go above 100, the two platforms ranked above it are at 100 percent as well. The example rows go further than the summary does: on each of the ten, the number of companies contacted inside that window equals the site's total company count. Nothing waited. The median count of companies contacted after the window closed is 0.
Timing, and the spread inside it
The median time from page start to first third-party contact is 444 ms — again, no platform in this index records a lower median. The fastest single row is judge.me at 170 ms, and the slowest is atom.com at 932 ms. Weight varies far more than timing does: venturebeat.com contacted 15 companies, alamy.com 6, blacknight.com 9, while infolinks.com contacted 1 and atom.com 2. The banner is the same on all ten. What changes is what the page behind it was already built to load.
What this page does not settle
The crawl records, per site, how many companies were contacted before the banner could be answered. It does not record whether any particular one of them belonged to the banner, to the site itself, or to something the site embedded. So this page can say that early contact happened on all ten Termly sites, and it can say how many companies were involved; it cannot assign responsibility to Termly, and it does not try to.
| Site | Companies | Before consent | First contact |
|---|---|---|---|
| venturebeat.com | 15 | 15 | 190 ms |
| atom.com | 2 | 2 | 932 ms |
| infolinks.com | 1 | 1 | 618 ms |
| judge.me | 5 | 5 | 170 ms |
| alamy.com | 6 | 6 | 444 ms |
| termly.io | 4 | 4 | 439 ms |
| blacknight.com | 9 | 9 | 463 ms |
| verisoul.ai | 4 | 4 | 683 ms |
| easyhomescreen.com | 2 | 2 | 194 ms |
| reviews.io | 8 | 8 | 222 ms |
| Tool | Sites |
|---|---|
| Termly | 10 |
Questions
Does a Termly banner mean a site loads less?
The ten sites here have a median of 5 companies and 28 requests, which is at the light end of the nine consent platforms indexed. But ten sites is a sample rather than a rate, and the more plausible reading runs the other way round: sites that already ran small stacks chose this banner, rather than the banner having reduced anything.
Why did only ten sites turn up?
Detection is by banner fingerprint across 5,294 measured sites, so a platform appears here only when its banner was actually rendered and recognised on a crawled page. Ten came back as Termly, 0.2 percent of the sample.
Which of the ten was heaviest?
venturebeat.com, with 15 companies contacted, all 15 of them inside the window before the banner could be answered, and a first contact at 190 ms.
What does the 444 ms figure measure?
The median, across the ten sites, of the time from the start of page load to the first request that leaves for a third-party host. The fastest of the ten was 170 ms.