Osano, measured on 71 sites
Osano is a consent management platform: the product a site installs to show a cookie banner, record what the visitor chose, and make that choice readable to the rest of the page. It appears on 71 of the 5,294 sites in this index, 1.3% of them, and on all 71 the crawl recognised a banner. What sets the group apart is timing. On Osano sites the first request to a domain other than the site's own arrives a median of 697 ms into the page load, the highest median first contact of the nine consent platforms measured here.
697 ms is the longest median wait of the nine platforms
Median first contact is the moment a page reaches outside its own domain for the first time. Across Osano's 71 sites that moment sits at 697 ms, and no other consent platform in this index has a later median. The figure describes the middle of a distribution and nothing more. The fastest single first contact recorded on an Osano site was 54 ms, and the examples show how wide the band is: disqus.com made its first outside request at 115 ms, newrelic.com at 238 ms and scribd.com at 255 ms, while acs.org waited 970 ms and wiley.com 1,092 ms. Same banner product, an order of magnitude between the two ends, because the timing is set by what else the page loads and in what order rather than by the consent tool sitting on it.
Early contact recorded on 70 of the 71 sites
For each site the crawl counts how many separate companies were contacted before the banner could be answered. On 70 of Osano's 71 sites that count was at least one, a share of 98.6% that places the group fifth of the nine platforms on this measure. The median count is 6 companies. In most of the examples the early-window count matches the site's whole-page total exactly: flickr.com 8 of 8, scribd.com 12 of 12, slideshare.net 7 of 7, life360.com 7 of 7, riotgames.com 6 of 6, id.me 3 of 3. Two break the pattern. ted.com contacted 10 companies with 8 of them in the early window, and wyzecam.com contacted 12 with 6.
One more company after the window closes
The after-window figure is measured directly rather than left to be worked out: the median Osano site sees 1 company arrive once the consent window has passed. Put it beside the two other medians published for this group, 7 companies across the whole page load and 6 inside the early window, and the three point the same way. More of a typical Osano page's outside contact is counted early than late. On the volume measures the group sits mid-table: 34 requests on the median site, fifth of the nine platforms, and 1 tracker-classified company, sixth of nine. Its median of 7 companies ranks third of the nine.
Which sites carry it
The examples span a wide band of the global ranking, from flickr.com at 175 to acs.org at 1,783, and they lean heavily towards places people read and publish. flickr.com, scribd.com, slideshare.net, ted.com, wiley.com and acs.org between them cover photo hosting, document sharing, recorded talks and two scholarly publishers. The rest are services: disqus.com for comments, newrelic.com for monitoring, id.me for identity verification, life360.com and wyzecam.com for consumer location and cameras, riotgames.com for games. Company counts on those twelve pages run from 3, on disqus.com, id.me and acs.org, to 12 on scribd.com and wyzecam.com, a narrow band with no page above the mid-teens.
A single banner product across the whole group
Some sites carry two consent products at once, an older banner left in place beside a newer one, so per-product counts in this index are not slices of a whole. In Osano's group the question does not arise: the crawl recognised Osano on all 71 sites and no second product anywhere alongside it. That makes this the tidiest of the nine groups to read, because every figure here describes sites running one banner and one only. MurmStack runs the same crawl against a URL you choose and reports these fields for it.
| Site | Companies | Before consent | First contact |
|---|---|---|---|
| flickr.com | 8 | 8 | 457 ms |
| wiley.com | 5 | 5 | 1092 ms |
| scribd.com | 12 | 12 | 255 ms |
| slideshare.net | 7 | 7 | 899 ms |
| newrelic.com | 5 | 5 | 238 ms |
| ted.com | 10 | 8 | 657 ms |
| disqus.com | 3 | 3 | 115 ms |
| wyzecam.com | 12 | 6 | 932 ms |
| life360.com | 7 | 7 | 815 ms |
| riotgames.com | 6 | 6 | 763 ms |
| id.me | 3 | 3 | 548 ms |
| acs.org | 3 | 2 | 970 ms |
| Tool | Sites |
|---|---|
| Osano | 71 |
Questions
What is Osano?
A consent management platform. A site embeds its script, the script draws the cookie or privacy banner, stores the visitor's answer and exposes that answer to other scripts on the page so they can decide whether to run. It is one of nine consent platforms recognised in this index and the fourth most common of them by site count, on 71 sites.
Does a 697 ms median mean Osano slows a page down?
No. Median first contact measures when a page first sends a request to a domain other than its own. It says nothing about render time, download size or how quickly the page becomes usable. A later median means the page spent longer on requests to itself before reaching outside.
How many companies does a typical Osano site contact?
Seven across the whole page load. The median count inside the early window is 6 and the median after the window closes is 1. Median requests on the page is 34 and median tracker-classified companies is 1. The quickest first contact seen anywhere in the group was 54 ms.
Do these numbers show the banner was beaten to the punch?
They cannot settle that. What is measured is per site: how many separate companies were contacted before the banner could be answered, which is 6 on the median Osano site and at least one on 70 of the 71. Which companies those were, and where the banner's own requests sit in the sequence, is not part of the record.