creativecdn.com
creativecdn.com is an advertising delivery domain. When a page sells display space, the images and scripts that make up the advertisement itself have to be fetched from somewhere, and on these pages some of them come from here. The index attaches no vendor or category to it: it is a hostname the crawler observed in the request chain, nothing more. It was detected on 91 of the 5,294 sites measured, 1.7 percent, which ranks 46th of the 88 companies here by reach. The reach is unremarkable. Nothing else about this entry is.
The highest median request count of the 88 companies
The median site carrying creativecdn.com made 106 third-party requests over the measured page load. That is the highest median request count of the 88 companies in this index, rank 1 of 88. The same set is 4th of 88 on companies contacted, at a median of 21, and 3rd of 88 on trackers, at a median of 6. These are not pages with a few extra beacons bolted on. At the median, a visitor arriving here has their browser open connections to twenty-one separate companies before they have done anything.
And the lowest-ranked share of early contact
The same 91 sites rank 88th of the 88 companies here on the share where a company was contacted before the banner window closed: 73 of 91, or 80.2 percent. Four sites in five is still most of them, but against the rest of this index that is a low figure, and it sits oddly beside the request count. Median first contact was 964 milliseconds, 4th of 88, so activity on these pages typically starts among the latest measured anywhere. The quickest recorded across the set was 110 milliseconds.
Nine more companies after the window
The figure most worth pausing on is what happens once the window has closed. At the median, 9 further companies are contacted. Median companies contacted before it closed was 10, 17th of 88 and level with two others, and the median total across the load was 21. Those are three separate distributions and not three parts of one page, but read together they describe a load where third-party activity does not front-load and finish. On at least half of these sites, new companies are still being reached after the point at which a visitor could have answered a banner.
It travels with a full programmatic stack
Google was present on 69 of the 91 sites, 75.8 percent. Criteo was present on 64, 70.3 percent, which is close behind it. Then adnxs.com on 49, 53.8 percent; Amazon Ads on 23, 25.3; Meta Pixel on 21, 23.1; 4dex.io on 18, 19.8; Comscore, crwdcntrl.net and a-mo.net on 17 each, 18.7; adform.net on 15, 16.5. Seven of the ten are advertising or audience domains, and two of them are on more than half the set. Where this domain appears, the rest of the machinery is nearly always there with it.
Publishers and marketplaces, mostly outside the United States
The example sites are news publishers and classifieds marketplaces, spread widely: globo.com and olx.com.br in Brazil, indiatimes.com in India, elmundo.es and mundodeportivo.com in Spain, idnes.cz in Czechia, dmm.co.jp, navitime.co.jp, nikkansports.com and carsensor.net in Japan, immobiliare.it in Italy and ppomppu.co.kr in South Korea. The internal range is severe. carsensor.net registered 42 companies with none of them inside the window and first contact at 3,495 milliseconds; elmundo.es registered 38 with 34 inside; globo.com 36 with only 3 inside at 1,733 milliseconds; navitime.co.jp 36 with 15. At the other end dmm.co.jp registered 6, none inside the window, first contact at 3,561 milliseconds, and immobiliare.it 10, all inside, starting at 399. The window definition is at /consent-gap, and MurmStack applies the same breakdown to a page you open yourself.
| Site | Companies | Before consent | First contact |
|---|---|---|---|
| globo.com | 36 | 3 | 1733 ms |
| indiatimes.com | 30 | 20 | 969 ms |
| elmundo.es | 38 | 34 | 683 ms |
| olx.com.br | 13 | 9 | 949 ms |
| idnes.cz | 24 | 13 | 500 ms |
| dmm.co.jp | 6 | 0 | 3561 ms |
| mundodeportivo.com | 21 | 19 | 671 ms |
| navitime.co.jp | 36 | 15 | 978 ms |
| nikkansports.com | 23 | 20 | 291 ms |
| carsensor.net | 42 | 0 | 3495 ms |
| immobiliare.it | 10 | 10 | 399 ms |
| ppomppu.co.kr | 13 | 1 | 1799 ms |
| Tool | Sites |
|---|---|
| IAB TCF consent tool | 38 |
| OneTrust | 3 |
| Cookiebot | 2 |
Seen on the same pages
Companies most often contacted by the same sites. Co-presence only — the crawl records what arrived, not who called whom.
- GoogleTogether on 69 of these sites
- CriteoTogether on 64 of these sites
- adnxs.comTogether on 49 of these sites
- Amazon AdsTogether on 23 of these sites
- Meta PixelTogether on 21 of these sites
- ComscoreTogether on 17 of these sites
- crwdcntrl.netTogether on 17 of these sites
Questions
What is creativecdn.com?
A domain used to deliver advertising creative — the image, video and script assets of a display advertisement — into pages that sell space. This index records it as a hostname seen in the request chain and does not attach a vendor name or category to it.
Why do these pages make so many requests?
The median is 106, rank 1 of the 88 companies here. The co-presence figures point at the reason: Criteo on 70.3 percent of the set and adnxs.com on 53.8 percent indicate pages running a full programmatic advertising stack, and every participant in that chain contributes requests of its own.
Does 80.2 percent early contact mean the banners are working on the other 20 percent?
It means 73 of the 91 sites had some company contacted before the window closed and 18 did not. The crawl does not record which companies arrived inside that window, so it cannot establish whether any particular banner held anything back, on this set or any other.
Where are these sites?
The examples are concentrated in Brazil, Japan, Spain, Italy, India, Czechia and South Korea, and all twelve are publishers or marketplaces. That is a description of the sample rather than a claim about the domain's total distribution.