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Yandex Metrica, on 246 sites and 15 banners

Yandex Metrica is Yandex's web analytics product: the counter a site owner installs to see visits, sessions and where people came from, in the same job slot as any other analytics tag. This index measured 5,294 sites and detected it on 246 of them, 4.6 percent, which makes it the thirteenth most widely seen company of the 88 tracked here. On 15 of those 246 the crawl also detected a consent banner. That ratio is the most distinctive thing on this page.

Fifteen banners across 246 sites

Of the 246 sites where Metrica was present, 15 showed a consent banner of any kind during the crawl. Seen among those: an IAB TCF consent tool on 13, OneTrust on 2. A site can carry more than one banner, so treat these as counts rather than a split. There is a straightforward reason a figure this low is not surprising — banner obligations follow the audience a site expects, and most sites in this group are serving a Russian-speaking audience rather than an EU one. The number is worth stating anyway, because it sets the context for everything below: for the overwhelming majority of these pages there was no banner to arrive before.

Light pages by request count

The median Metrica site made 24 requests, which is 83rd of the 88 companies in this index — only a handful of entries sit lower. Its median site contacts 6 companies and carries 1 classified as tracking. The median count of companies contacted before a banner could have been answered is 4, ranked 80th of 88 and level with seven others, again toward the bottom. These are not elaborate pages. The pattern is a small number of hosts, contacted early, and not much else.

A stack that arrives as a set

The co-presence figures are unusually concentrated. On 209 of the 246 sites — 85 percent — yandex.com is present too. yastatic.net is on 25.2 percent, yandex.net on 13.8, yadro.ru on 13. mail.ru appears on 28.9 percent and vk.com on 11. Google is on 38.2 percent and Google Fonts or APIs on 12.2. A single name reaching 85 percent of an entry's sites is a strong signal that the two arrive as a set rather than being chosen separately. Metrica is rarely installed alone here; it comes with a regional group of services that tend to be adopted together.

Timing and early contact

On 228 of the 246 sites — 92.7 percent — at least one company was contacted before a banner could have been answered, which ranks 51st of 88 on share. The median time to first third-party contact is 653 ms, 50th of 88, and the earliest single site was 64 ms. The median count of companies contacted after the window closes is 0. As everywhere in this index, that early-contact figure is a property of the site, counted per page: it records how many companies arrived inside the window, not which.

Twelve of the sites, in detail

The spread inside the sample is large. selectel.ru contacted 10 companies with all 10 inside the window and a first contact at 244 ms. dzen.ru contacted 7 with none inside the window and a first contact at 2,744 ms — a page that waits. mail.ru contacted 14 with 9 early; ok.ru 11 with 7; mts.ru 10 with 4; ivi.ru 10 with 2. At the light end, yandex.net and yandex.com each contacted 3, both fully inside the window. nic.ru contacted 6, netangels.ru 4, 2gis.com 5, yandex.ru 7.

Highest-ranked sites where this was seen
SiteCompaniesBefore consentFirst contact
mail.ru149338 ms
dzen.ru702744 ms
yandex.net33222 ms
nic.ru66669 ms
yandex.ru751033 ms
mts.ru1041371 ms
ok.ru117480 ms
selectel.ru1010244 ms
yandex.com33338 ms
ivi.ru1021425 ms
netangels.ru421307 ms
2gis.com551059 ms
Consent tools seen on these sites
ToolSites
IAB TCF consent tool13
OneTrust2

Seen on the same pages

Companies most often contacted by the same sites. Co-presence only — the crawl records what arrived, not who called whom.

Questions

Why did only 15 of 246 sites show a banner?

Banner detection records what was rendered on the crawled page. Most sites in this group serve an audience where a consent banner is not customary, so there was nothing to detect. It is a fact about the sites, not about the analytics product.

Is Metrica classified as tracking in this index?

Yes — it is catalogued as an analytics vendor under Yandex and counted in the tracker figures, which is why the median site here shows 1 company classified as tracking.

What does 85 percent co-presence with yandex.com mean?

That on 209 of the 246 sites, a host belonging to that entry was contacted during the same page load. It says the two are usually installed together; it says nothing about the order in which they were reached.

Are these pages light because of Metrica?

No. The median of 24 requests describes the sites, which tend to be simple. Nothing in the measurement links the counter itself to a lower request count.

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