M MurmTools

hlx.page, measured on 60 sites

hlx.page is a delivery host. Pages are authored somewhere else, usually in a document editor, and this domain serves the assembled result to the browser. It is the serving layer of Adobe's Helix publishing platform, which is why the name appears in a network log and in nothing a visitor reads. It was contacted on 60 of the 5,294 sites in this index, one of the smaller groups profiled here and an unusually prominent one: five of its twelve examples rank inside the global top 60.

A small group of very large sites

The examples begin with microsoft.com at global rank 6, then live.com at 24, azure.com at 27, sharepoint.com at 44 and outlook.com at 54. After that come cisco.com at 249, ibm.com at 276, hp.com at 283, t-mobile.com at 409, okta.com at 522, deloitte.com at 892 and segment.io at 973. Enterprise software, a telecoms operator, a consultancy and a data platform. For a host that appears on 60 sites in total, ranking 69th of the 88 companies here by site count, that is an unusual concentration at the top of the web rather than in its tail.

Light pages by this index's standards

The median site in this group issues 29 requests, which ranks 72nd of the 88 companies profiled here, and contacts 6 companies, 70th of 88. Its median tracker-classified company count is 1, 51st of 88. The examples run from live.com at 2 companies through hp.com and outlook.com at 3, microsoft.com at 4, sharepoint.com and deloitte.com at 6, okta.com at 8, azure.com and ibm.com at 9, cisco.com at 10 and segment.io at 12, up to t-mobile.com at 26. That last figure stands well clear of the rest and is the only example above 12.

One of the latest first contacts in the whole index

Median first contact for this group is 951 ms, which ranks 7th of the 88 companies here. Only six groups take longer to make their first request to a domain other than the site's own. The fastest single first contact recorded was 196 ms. Across the examples: outlook.com reached outside at 474 ms, ibm.com 528 ms, okta.com 658 ms, cisco.com 744 ms, microsoft.com 816 ms, hp.com 931 ms, t-mobile.com 951 ms, live.com 1,016 ms, deloitte.com 1,235 ms, azure.com 1,275 ms, segment.io 1,668 ms and sharepoint.com 1,759 ms. Not one of the twelve reached outside inside its first 400 ms.

Early contact on 59 of 60 sites

Despite the light pages and the late start, at least one company was contacted before the banner could be answered on 59 of the 60 sites. That share, 98.3%, ranks 7th of 88. The median count in that window is 5, ranking 66th of 88, and the median after the window closes is 1. Four of the examples show every company arriving early, including live.com at 2 of 2, outlook.com 3 of 3, hp.com 3 of 3 and okta.com 8 of 8. Others split: azure.com 5 of 9, deloitte.com 4 of 6, sharepoint.com 2 of 6, segment.io 5 of 12, and t-mobile.com 6 of its 26.

Every banner recognised here was OneTrust

A recognised consent tool was present on 23 of the 60 sites, and on every one of those it was OneTrust. No second consent product was recognised anywhere in the group, so there is no runner-up to report. The co-presence data points the same way at the infrastructure level: adobedtm.com on 33 sites, 55%, then OneTrust on 22, Google on 18, demdex.net on 16, s-microsoft.com on 14, vidyard.com on 13, azurefd.net and liveperson.net on 11 each, go-mpulse.net on 10 and Microsoft Ads on 7. This is a group of estates that were built once, centrally, and then rolled out.

Highest-ranked sites where this was seen
SiteCompaniesBefore consentFirst contact
microsoft.com43816 ms
live.com221016 ms
azure.com951275 ms
sharepoint.com621759 ms
outlook.com33474 ms
cisco.com107744 ms
ibm.com95528 ms
hp.com33931 ms
t-mobile.com266951 ms
okta.com88658 ms
deloitte.com641235 ms
segment.io1251668 ms
Consent tools seen on these sites
ToolSites
OneTrust23

Seen on the same pages

Companies most often contacted by the same sites. Co-presence only โ€” the crawl records what arrived, not who called whom.

Questions

What is hlx.page?

The delivery host for Adobe's Helix publishing platform. Content is authored elsewhere and served to browsers through this domain, so it appears as a third-party host in a network trace on sites that publish this way. It was contacted on 60 of 5,294 measured sites.

How much does a typical hlx.page site load?

The median site issues 29 requests and contacts 6 companies, of which 1 is classified as tracking. The median count before the banner could be answered is 5 and after the window closes 1. On requests and companies the group ranks 72nd and 70th of the 88 companies profiled here.

Which consent banner appears on these sites?

OneTrust, on 23 of the 60. It is the only consent product the crawl recognised anywhere in this group.

Why is the first contact so late?

The crawl records timing, not cause. What it establishes is that the median is 951 ms, 7th latest of the 88 companies here, and that the same pages are light: 29 requests on the median site. None of the twelve example sites reached outside its own domain in under 400 ms.

Check any page yourself MurmStack is the tool that produced these figures. Free, two permissions, no host access.
Add to Chrome — free