consentmanager.net

One signature, and only one

A consent tool was detected on 43 of the 62 sites. On every one of those 43 it registered as an IAB TCF consent tool, and no other tool name appears anywhere in this group's list.

That is a tidier result than a list of sites usually gives. A group of 62 assorted websites will normally have picked up a second or third banner product somewhere in it, on a handful of pages each; this one has not, on any page. The IAB Transparency and Consent Framework is the standard format for passing a visitor's choices along an advertising supply chain, and a banner host built around it produces exactly this: one detection signature, repeated.

The other 19 sites

On 19 of the 62 sites carrying this host, no consent tool was detected at all. That is close to a third of the group.

A banner is a per-visitor decision. Whether one is shown can depend on where the visitor appears to be, whether a choice has already been stored, and how the page was reached. The index reports what the measurement saw on the visit it made, which is the honest limit of it.

59 of 62 sites had contact before the banner could be answered

On 59 of the 62 sites, 95.2%, at least one outside company was contacted before a consent choice could have been made. That share ranks 30th of the 88 companies in this index. On the median site, 5 companies were reached inside that window.

What this does not tell you is which companies those were, or where this host's own requests sat relative to them. The index counts arrivals inside the window per site; it does not identify them, and it cannot settle the order. The definition of the window is at /consent-gap, and the distinction matters more here than on most pages, because this host is part of the consent machinery rather than a passenger on it.

Publishers, in several languages

mail.ru is the highest-ranked example in this group, at position 12 of the crawl: 14 outside companies, 9 of them inside the window, first contact at 338 ms. imgsmail.ru also reached 14, with 6 inside the window. blic.rs reached 19 with 16 inside it, engadget.com 15 with all 15 inside it at 309 ms, merriam-webster.com 12 with all 12, britannica.com 9 with all 9, media.net 8 with all 8.

The smaller examples are small in every direction: sciencedaily.com reached 4 companies, adthrive.com 6, taboola.com 5, home.pl 3, trustedstack.com 2. The group is publisher-shaped — reference works, news, advertising services, hosting — spread across European, Russian and American sites, which is the population that has both a reason to run a consent banner and a supply chain that needs the framework this one speaks.

Moderate pages that start early

The median site here reaches 7 outside companies over 37 third-party requests, with 1 classified as tracking — placements of 56th, 57th and 52nd of the 88 companies in this index, so the middle of every table.

The timing is the exception. First contact came at a median of 530 ms, ranking 77th of 88 and sitting near the fast end of that table, with the earliest anywhere in the group at 174 ms. After the consent window closes, the median site adds no further companies: whatever a visitor to a typical page in this group met, they had met all of it already.

Seen on the same pages

Companies most often contacted by the same sites. Co-presence only — the crawl records what arrived, not who called whom.

• GoogleTogether on 42 of these sites
• Amazon AdsTogether on 10 of these sites
• Cloudflare AnalyticsTogether on 9 of these sites
• jsDelivrTogether on 9 of these sites
• CriteoTogether on 7 of these sites
• crwdcntrl.netTogether on 7 of these sites
• id5-sync.comTogether on 6 of these sites