redditstatic.com in the Consent Gap Index
redditstatic.com is the host Reddit serves its static files from — scripts, images and the loader for its advertising pixel. It has no entry in the vendor catalogue this index uses, so it arrives with no category attached. Most people meet the name not on Reddit but on some other company's website, where it turns up in a blocker's report and looks out of place. This index found it on 62 sites, 1.2 percent of the 5,294 measured, and the shape of that group is the interesting part: these are mostly the sites of companies that buy advertising on Reddit.
The conversion stack, not the content site
On 52 of the 62 sites, 83.9 percent, the Reddit Pixel was present too — the conversion-tracking counterpart that reports back which visitors did something worth paying for. Google appears on 59 sites (95.2 percent), LinkedIn on 25 (40.3), Meta Pixel on 15 (24.2) and Meta on 14 (22.6), with Microsoft Ads on 10 (16.1). That combination is a specific and recognisable thing: the attribution kit of a company running paid acquisition across several networks at once. LinkedIn at four in ten is the tell. Consumer retailers do not buy much LinkedIn inventory; business software companies do.
Fifteen banners across 62 sites
A consent tool was recognised on 15 of the 62 sites. Five were seen alongside them: OneTrust on 10, Cookiebot on 2, an IAB TCF consent tool on 1, Iubenda on 1 and Usercentrics on 1. Fewer than a quarter of the group presents a dialog at all. Early contact happened on 57 of the 62 sites, 91.9 percent, which ranks 61st of the 88 companies in this index. On the median site, 8 companies were contacted before an answer could be registered and 1 more after the consent window closed.
A late start by index standards
The median site here made its first third-party request at 834 milliseconds, the 14th-latest median of the 88 companies indexed — noticeably later than most. The fastest recorded on any of them was 125 milliseconds. The median site contacts 12 companies, of which 4 are classified as trackers, over 53 requests. The tracker count is the figure that stands out against the rest: 11th of 88, higher than the company count's 28th. This is a group with a smaller cast than an ad-financed publisher but a denser concentration of measurement inside that cast, which is what a marketing site looks like when it is instrumented for attribution rather than for selling inventory.
The named sites
reddit.com itself is the lightest entry in the sample: 5 companies, all 5 early, first contact at 279 ms. Around it sit the advertisers. onesignal.com contacted 12 companies with all 12 early at 178 ms, curseforge.com 13 of 13 at 226 ms, tailscale.com 11 of 11 at 407 ms and cursor.sh 11 of 11 at 834 ms. Others defer far more. usps.com contacted 20 companies with none of them early and first contact only at 2,623 ms — the widest cast and the latest start in this sample at once. rakuten.com shows 16 companies with 5 early at 1,242 ms, plesk.com 12 with 2 at 966 ms, oxylabs.io 12 with 2 at 857 ms and zendesk.com 8 with 3 at 1,308 ms. optimizely.com shows 6 with 5 early, character.ai 8 of 8.
What the entry is useful for
By site count this is a minor entity, 66th of the 88 companies here. Its value is as a marker. If redditstatic.com is on a page, the odds are strong that a Reddit advertising pixel is too, and reasonable that LinkedIn and Meta pixels are as well — the page belongs to someone buying traffic, and the instrumentation exists to price that traffic. Only 15 of the 62 present a banner while doing it.
| Site | Companies | Before consent | First contact |
|---|---|---|---|
| reddit.com | 5 | 5 | 279 ms |
| oxylabs.io | 12 | 2 | 857 ms |
| zendesk.com | 8 | 3 | 1308 ms |
| plesk.com | 12 | 2 | 966 ms |
| optimizely.com | 6 | 5 | 963 ms |
| cursor.sh | 11 | 11 | 834 ms |
| rakuten.com | 16 | 5 | 1242 ms |
| curseforge.com | 13 | 13 | 226 ms |
| character.ai | 8 | 8 | 351 ms |
| tailscale.com | 11 | 11 | 407 ms |
| onesignal.com | 12 | 12 | 178 ms |
| usps.com | 20 | 0 | 2623 ms |
| Tool | Sites |
|---|---|
| OneTrust | 10 |
| Cookiebot | 2 |
| IAB TCF consent tool | 1 |
| Iubenda | 1 |
| Usercentrics | 1 |
Seen on the same pages
Companies most often contacted by the same sites. Co-presence only — the crawl records what arrived, not who called whom.
- GoogleTogether on 59 of these sites
- Reddit PixelTogether on 52 of these sites
- LinkedInTogether on 25 of these sites
- Meta PixelTogether on 15 of these sites
- MetaTogether on 14 of these sites
- OneTrustTogether on 10 of these sites
- Microsoft AdsTogether on 10 of these sites
- MicrosoftTogether on 9 of these sites
Questions
Why is redditstatic.com on a site that is not Reddit?
It serves Reddit's static assets, including the loader for the Reddit advertising pixel. On 52 of the 62 sites where it was recorded, the Reddit Pixel was present too. Sites that advertise on Reddit install that code to measure conversions.
Is it classified as a tracker in this index?
No classification is assigned to it — the host has no entry in the vendor catalogue used here. The Reddit Pixel is counted separately, and it appears on 83.9 percent of the same sites.
How many of these sites show a consent banner?
15 of 62. OneTrust was the tool most often seen alongside them, on 10 sites. Early contact was recorded on 57 of the 62 regardless.
Why is the first contact so late?
The median site here starts at 834 ms, the 14th-latest of the 88 companies indexed. Marketing sites of this kind tend to load their measurement code after the page renders rather than at parse time, though the index records the timing without recording the reason.